Marketing Begins with a Business objective.
25|25 Marketing provides intimate, long-term consulting focused on B2B commercialization strategies. We have a special place in our hearts for the oil & gas industry but enjoy working with new companies.
Marketing Begins with a Business objective.
25|25 Marketing provides intimate, long-term consulting focused on B2B commercialization strategies. We have a special place in our hearts for the oil & gas industry but enjoy working with new companies.
For a relatively small company, new to digital marketing and in the midst of transitioning our business model, the 25|25 team have been instrumental in building an effective digital presence...delivering a discernible impact on our bottom line.
- Viki O'Connor, Director of Geoscience - PDS Group
What’s New
Workbook: Lead Scoring
Lead scoring is one of the easiest ways to gain alignment between Sales and Marketing, and it helps with understanding which marketing tactics are supporting pipeline growth. Quality leads managed and nurtured appropriately can lead to a 33% decrease in costs.
Case Study: When a Market is Saturated, Innovation is Critical
Not all innovation is product related. In fact, according to McKinsey, "70% of buying experiences are based on how the customer feels they are being treated." In this case study we reveal an online experience in the coiled tubing market that could easily be improved to deliver a differentiated experience.
Video: Product Marketing vs. Product Management
Learn the difference between these two roles to build a more efficient commercialization process and an organization that understands who is responsible for what aspects of the Go-to-Market Plan.
Marketing for roi
Growing market share, retaining customers, generating leads, and increasing revenue are a few examples of business objectives that can drive marketing strategy. At 25|25, we believe these and many other end goals are the beginning of the marketing journey.
Marketing for roi
Growing market share, retaining customers, generating leads, and increasing revenue are a few examples of business objectives that can drive marketing strategy. At 25|25, we believe these and many other end goals are the beginning of the marketing journey.
Marketing is a Journey
It requires mapping and planning the course, allowing for some detours, and taking some time to get to the ultimate destination – a business goal.
our core competencies in Marketing and Product Management
