In 2016 during one of the industry’s worst downturns, three friends decided to leave their jobs and go into business for themselves. A low price per barrel and poor industry economic conditions ushered in a new era of operating. Less cash, and less lucrative field development opportunities drove massive layoffs and reductions in operating expenses to suppress the hemorrhaging. Companies hunkered down to ride out the long road ahead of depressed commodity oil pricing. This was year two of a downturn that began in 2014. 

While companies were laying off marketers and sales personnel left and right, along with any other ‘unnecessary overhead’, we began encouraging clients to consider these three questions during their resource drought:

We began our journey to help companies serving the oil and gas industry adapt to this new climate. Smarter, more impactful marketing and product management to contribute to achieving business goals.

Everyone asks about our name 

Their inquiry is usually accompanied by a puzzled look followed by an 'ah-ha' moment after our explanation. 

In numerology, the essence of the number 25 is intuitive, curious, and thinks things through. It is believed that the number has a scientific inclination when it comes to analyzing data and considering it for viable conclusions, and it contains the energy of relationships, companionship, and expression of personal freedom.

We believe marketing begins and ends with data – numerical expressions such as financial performance indicators, conversion rates, net promoter scores, satisfaction ratings, customer retention rates, and many other KPIs. It is also a journey of aesthetics and communication used to convey ideas in ways that are meaningful to building relationships.

Our brand is a reflection of the combined value of data science and creative expression to usher in a new era of marketing in oil and gas.

Mission

Life is short, so let’s create something positive that leaves a lasting impression. Our brand promise is not only applicable to our clients, but rather acts as a mantra for how we treat every engagement throughout our daily lives. Our businesses need one another to reach new heights – let’s make it a pleasant journey. 

Vision

Our vision is to empower a new generation of marketers in oil and gas with tools, techniques, objectives and skills that bring value to their organizations and themselves. We noticed a critical gap between traditional brand-driven marketing typical in oil and gas that is mostly one-directional mass communication, and what today’s business dynamics require which is a more agile, nimble and adaptive marketing machine. 

The reason for this gap: Marketers are not well equipped to manage the rapidly changing landscape of digital marketing and ROI-driven communication plans. Their organizations have not yet acknowledged the major shift in marketing that has taken place over the past decade, and subsequently, have not invested in resourcing or changing the organizational structure to capitalize on new efficiencies in marketing automation and an evolving customer sentiment and sophistication.
 

An up-front commitment into researching, learning and understanding the industries in which our clients operate.

Many marketing agencies have brilliant creative staff and excellent ideas, however translating deeply technical information into marketing messaging and deliverables is quite challenging and requires a team willing to research and understand the industry. We understand the frustration involved in working with marketing firms that focus on slick communications, but that lack basic knowledge about the industry you serve. Having a conversation about colors and animations doesn't matter if the message isn't relevant or has no actionable purpose.

We fundamentally believe the marketing journey requires alignment with business goals. Marketing is an iterative process complete with hypothesizing and experimentation to understand customer preferences that begins and ends with analyzing data. Our proprietary process for creating a data-driven marketing journey is called the EndSight Framework.

Marketing begins and ends with data. 

By employing a simple, proprietary methodology called the EndSight Framework, we guide product managers, product marketers and business managers through an integrated marketing plan that is directly linked to business objectives and key performance indicators.

The EndSight Framework leverages the following principles as the foundational elements to marketing strategy and content generation: