Journeys-in-Action
Journeys-in-Action
“For a relatively small company, new to digital marketing and in the midst of transforming our business model, the team at 25|25 were instrumental in building an effective digital presence. From assistance in the selection and implementation of an appropriate digital marketing platform, to the development of well-positioned content for targeted online campaigns, and the analysis of ROI of our marketing spend, 25|25 have kick-started PDS’ marketing and sales initiatives, delivering a discernible impact on our bottom line.”
Case Studies
Below you can find examples of our work and project summaries of a few marketing journeys we've supported recently with clients.
Journey: Strategic Marketing
Creating an ROI dashboard to tracka marketing effectiveness for an oil and gas software company. Marketing spend is often a large part of commercialization expenses for new product launches, but understanding whether the expense is delivering the desired outcome requires a way to visualize the ROI.
Journey: Product Marketing
For a new product launch, we helped a client develop an automated nurture stream. Their primary objective was to build brand recognition for the new product within their existing install base, while a secondary goal was to utilize marketing to help identify, mature and qualify leads through the sales pipeline.
Journey: Corporate Identity
A Houston-based SCADA integrator serving the oil and gas, manufacturing and water & wastewater management industries was in need of a corporate brand and identity system.
Journey: Strategic Marketing
Competitive analysis is one of the cornerstones of market research. A client interested in developing a data management solution for upstream oil and gas asked us to evaluate indirect and direct competitors so they could inform their product development and go-to-market strategy.
Journey: Content Marketing
Marketing technology evaluation is a big decision when you are creating a new website. For one client, we helped evaluate several integrated content management and marketing automation platforms so they could track and analyze their customers' journey. Ultimately they selected Sitecore, and we helped them design, implement and optimize two new websites.