The "B" word... It is misunderstood, misused and often misaligned. It is much more than we give it credit. It's time we figure you out.
In the B2B marketplace, times are changing. Long-held beliefs are giving way to new opportunities prompting the need to explore new ideas for transforming businesses into purpose-driven, customer-focused entities.
Let's face it... creating appealing content isn't always easy. It's possibly one of the most difficult aspects of marketing, encompassing the most time and effort in day-to-day marketing tasks. While many business processes are becoming automated, content creation is still a very manual procedure. It's the number one pain point that most marketers have.
I've compiled a list of 6 awesome tools and resources to help you create, edit, write, inspire and design high-quality content. (Many of the tools offer free options or minimal pricing compared to an outside agency.)