Let's face it... creating appealing content isn't always easy. It's possibly one of the most difficult aspects of marketing, encompassing the most time and effort in day-to-day marketing tasks. While many business processes are becoming automated, content creation is still a very manual procedure. It's the number one pain point that most marketers have.
I've compiled a list of 6 awesome tools and resources to help you create, edit, write, inspire and design high-quality content. (Many of the tools offer free options or minimal pricing compared to an outside agency.)
An Oil Industry Example of Persona Mapping
Persona mapping is often overlooked by oil and gas service companies, yet it is a crucial part of the marketing arsenal. It helps marketers support the sales team with the right ammunition at precisely the right time during the sales cycle. In a complex sale, it's important to understand the various buying influence roles and their unique motivations so you can proactively overcome or address objections before they occur. Product marketing has a big role to play in identifying these personas, and in creating marketing content that resonates.
