It’s the age of the customer and customer acquisition is at the top of mind for many businesses. Most budgets and technologies are being used to expand their reach and capture new visitors. However, many businesses fail to put as much focus on retaining their customers and building a loyal following.

Customer retention and loyalty programs are important for developing a true customer-focused business. They are able to bring increased sales, brand awareness and a sense of security during tough times. In fact, Gartner reports that 20% of a business’ existing customers generate 80 percent of its profits.

So, don’t back down. What are you going to do to bolster and retain your customers? We have a few suggestions for you…