Viewing entries tagged
Marketing Technology

AMA March Academy with Sarah Kennedy, CMO of Marketo

March 24, 2018

Marketo's CMO, Sarah Kennedy, visits Houston and 3 messages were delivered loud and clear. 

1. The Rate of MarTech Growth is Unprecedented
2. Sales Enablement is Still a High Priority
3. Technology Evaluation Begins with a Data Model

March Technology Review

March 14, 2018

This month's MarTech Review provides an overview of Allocadia's Marketing Performance Management (MPM) software. CMO's and CFO's will have a love-fest with this intuitive budget, expense and ROI management tool that provides transparency for the entire organization to understand how Marketing is supporting business objectives.