An Oil Industry Example of Persona Mapping
Persona mapping is often overlooked by oil and gas service companies, yet it is a crucial part of the marketing arsenal. It helps marketers support the sales team with the right ammunition at precisely the right time during the sales cycle. In a complex sale, it's important to understand the various buying influence roles and their unique motivations so you can proactively overcome or address objections before they occur. Product marketing has a big role to play in identifying these personas, and in creating marketing content that resonates.