A lot has been written about what product managers do or should do. In fact, at the top of their To-Do List is pretty much everything. It's a complex job. Misconceptions about the role are common, and often PM's are the victim of being called names that only partially describe their contribution. By contrasting the PM role with other jobs that are frequently mistaken with product management, we can help clarify some of the confusion and can offer greater understanding of how their role is a benefit to the organization.
You are just hired as product manager. Everything is new. People, processes, technology, market dynamics, and so on. What you do in the first 3 months on the job will have a huge impact on your personal brand in the new organization. Do these 10 things and you will be off to a good start!
An Oil Industry Example of Persona Mapping
Persona mapping is often overlooked by oil and gas service companies, yet it is a crucial part of the marketing arsenal. It helps marketers support the sales team with the right ammunition at precisely the right time during the sales cycle. In a complex sale, it's important to understand the various buying influence roles and their unique motivations so you can proactively overcome or address objections before they occur. Product marketing has a big role to play in identifying these personas, and in creating marketing content that resonates.
