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Product Portfolio Management

What is a Product Manager? (…and what it’s not)

What is a Product Manager? (…and what it’s not)

A lot has been written about what product managers do or should do. In fact, at the top of their To-Do List is pretty much everything. It's a complex job. Misconceptions about the role are common, and often PM's are the victim of being called names that only partially describe their contribution. By contrasting the PM role with other jobs that are frequently mistaken with product management, we can help clarify some of the confusion and can offer greater understanding of how their role is a benefit to the organization.