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content marketing

Be the Superhero of Your Sales Funnel

Be the Superhero of Your Sales Funnel

Sales funnels need our help! They are working hard to keep our customer relationships strong, to improve conversions and deliver revenue, but they can't do it alone.

As businesses grow and sales cycles become more complex, it's important cross-functional teams actively work together to help achieve mutual long-term goals. Collaborative companies stress the benefit of teamwork for support. Why not collaboratively support our sales funnel? When sales, product management and marketing work together massive benefits are created that fuel sales growth by unifying goals and giving rise to a customer-centric organization. 

A Tale of Two Webinars

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A Tale of Two Webinars

What elevates one piece of content to become 'excellent' vs. another that is just plain old vanilla 'good'?

Some people would argue that it's based on audience feedback. Some would say the content has to have met or included best practices - technical merit and delivery of the mechanics. And still others would say return on the investment, (in other words did the piece of content deliver the desired results), is the only thing that matters. What are your thoughts?

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