The 3 W’s of Gated Content

To gate or not to gate that is the question. There’s a time and a place for gated content, and knowing when and where can be challenging.

Take a step back and look at your customer’s buying journey. Placing high-quality content in the palm of their hands is not about if your content should be gated but more about your end goal for the piece. Gated content can be a vital asset to nurturing a customer. Knowing the ins and outs of it gives you a more holistic view for deploying an optimized content marketing strategy tailored to your audience.