Our blog provides templates, tools, and insights to help B2B marketers unleash stellar commercialization strategies.
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marketing activities
For entrepreneurs and startups, we’ve found a nifty app that provides guidance and instructional support for building a business plan. The app is free, simple to use, and offers a step-by-step approach for creating the components of a business plan. Check out the details on our blog.
Welcome to 2018! Learn about some of the major innovations and trends in store for B2B marketers this year. Some trends we can expect are in their infancy, while other are brooding and reaching maturity, but one thing is for sure, they each have implications to how we will create, strategize, and implement our marketing initiatives in 2018 and beyond.
Tough question, isn’t it? At a Director-level or higher overseeing the marketing functions of your organization, it’s a critical question you must ask. You are the steward of the company’s marketing budget and the captain of the vessel responsible for getting your products and services into the market. Therefore, it is incumbent upon you to understand how effective your teams’ effort is at serving the company’s goals.
But where to begin?
