Our blog provides templates, tools, and insights to help B2B marketers unleash stellar commercialization strategies.
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marketing roi
This month's MarTech Review provides an overview of Allocadia's Marketing Performance Management (MPM) software. CMO's and CFO's will have a love-fest with this intuitive budget, expense and ROI management tool that provides transparency for the entire organization to understand how Marketing is supporting business objectives.
As a company interested in understanding the Return on Investment of marketing dollars, where do you begin? At the business goal and then define the programs, campaigns, tactics and resources required to accomplish the task.
Tough question, isn’t it? At a Director-level or higher overseeing the marketing functions of your organization, it’s a critical question you must ask. You are the steward of the company’s marketing budget and the captain of the vessel responsible for getting your products and services into the market. Therefore, it is incumbent upon you to understand how effective your teams’ effort is at serving the company’s goals.
But where to begin?
