Viewing entries tagged
marketing trends

AMA March Academy with Sarah Kennedy, CMO of Marketo

AMA March Academy with Sarah Kennedy, CMO of Marketo

Marketo's CMO, Sarah Kennedy, visits Houston and 3 messages were delivered loud and clear. 

  1. The Rate of MarTech Growth is Unprecedented
  2. Sales Enablement is Still a High Priority
  3. Technology Evaluation Begins with a Data Model

B2B Marketing Trends to Consider in 2018

B2B Marketing Trends to Consider in 2018

Welcome to 2018! Learn about some of the major innovations and trends in store for B2B marketers this year. Some trends we can expect are in their infancy, while other are brooding and reaching maturity, but one thing is for sure, they each have implications to how we will create, strategize, and implement our marketing initiatives in 2018 and beyond.