Starting a new business is an exciting time; you have a lot of ideas and you're ready to put them into action. However, getting the "word" out there can be challenging while juggling operations and managing the budget.
A website is one of the most important channels a start-up or small business can build to give it the best chance of business success. Having a website that positively expresses your brand and makes a good first impression on visitors gives you a platform to communicate a consistent message throughout your marketing efforts.
We've compiled a list of the 3 most popular website builders to help you create, manage and marketing your business's digital footprint.
The necessity to align Sales and Marketing is really about the customer. Both teams can no longer work in silos. Why? Our buyers have changed. They are digitally driven, socially connected and informed.
Organizations looking to establish tighter Sales and Marketing alignment are creating Service Level Agreements to foster collaboration, calibration and support between both teams. It documents the commitment to align to, with, for and around the customer.
In Part 1 of this blog series we set the tone and introduced the 6-Step Process we've developed for Market Analysis. In this edition we provide examples and details of each step so businesses can objectively evaluate their product-market fit and set realistic revenue targets.
Eliminate Assumptions - Work with Facts
The whole premise of market analysis is to destroy your business plan. That’s right… bombs away, blow it up.
Sales funnels need our help! They are working hard to keep our customer relationships strong, to improve conversions and deliver revenue, but they can't do it alone.
As businesses grow and sales cycles become more complex, it's important cross-functional teams actively work together to help achieve mutual long-term goals. Collaborative companies stress the benefit of teamwork for support. Why not collaboratively support our sales funnel? When sales, product management and marketing work together massive benefits are created that fuel sales growth by unifying goals and giving rise to a customer-centric organization.
