Our blog provides templates, tools, and insights to help B2B marketers unleash stellar commercialization strategies.
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Brand and Identity
The "B" word... It is misunderstood, misused and often misaligned. It is much more than we give it credit. It's time we figure you out.
In the B2B marketplace, times are changing. Long-held beliefs are giving way to new opportunities prompting the need to explore new ideas for transforming businesses into purpose-driven, customer-focused entities.
Starting a new business is an exciting time; you have a lot of ideas and you're ready to put them into action. However, getting the "word" out there can be challenging while juggling operations and managing the budget.
A website is one of the most important channels a start-up or small business can build to give it the best chance of business success. Having a website that positively expresses your brand and makes a good first impression on visitors gives you a platform to communicate a consistent message throughout your marketing efforts.
We've compiled a list of the 3 most popular website builders to help you create, manage and marketing your business's digital footprint.
Let's face it... creating appealing content isn't always easy. It's possibly one of the most difficult aspects of marketing, encompassing the most time and effort in day-to-day marketing tasks. While many business processes are becoming automated, content creation is still a very manual procedure. It's the number one pain point that most marketers have.
I've compiled a list of 6 awesome tools and resources to help you create, edit, write, inspire and design high-quality content. (Many of the tools offer free options or minimal pricing compared to an outside agency.)
