Which Part of Your Marketing is Helping Your Business the Most?

Tough question, isn’t it? At a Director-level or higher overseeing the marketing functions of your organization, it’s a critical question you must ask. You are the steward of the company’s marketing budget and the captain of the vessel responsible for getting your products and services into the market. Therefore, it is incumbent upon you to understand how effective your teams’ effort is at serving the company’s goals.

But where to begin?