Marketo's CMO, Sarah Kennedy, visits Houston and 3 messages were delivered loud and clear.
- The Rate of MarTech Growth is Unprecedented
- Sales Enablement is Still a High Priority
- Technology Evaluation Begins with a Data Model
Viewing entries in
Product Marketing
Assuming HBR is right and the oil price remains unsteady as the new operating norm, companies will need to monitor their investment and budget closely and proactively pivot. Knowing which activities contribute to positive marketing ROI and which deliver minimal value is a necessity to remain competitive. Hiring managers should be looking for ways to help the company operate with agility which means your Marketing Leadership needs to have the skills to know when something is working and why. Some other factors to consider when hiring your next Senior Marketer...
In Part 1 of this blog series we set the tone and introduced the 6-Step Process we've developed for Market Analysis. In this edition we provide examples and details of each step so businesses can objectively evaluate their product-market fit and set realistic revenue targets.
Eliminate Assumptions - Work with Facts
The whole premise of market analysis is to destroy your business plan. That’s right… bombs away, blow it up.
What elevates one piece of content to become 'excellent' vs. another that is just plain old vanilla 'good'?
Some people would argue that it's based on audience feedback. Some would say the content has to have met or included best practices - technical merit and delivery of the mechanics. And still others would say return on the investment, (in other words did the piece of content deliver the desired results), is the only thing that matters. What are your thoughts?