Assuming HBR is right and the oil price remains unsteady as the new operating norm, companies will need to monitor their investment and budget closely and proactively pivot. Knowing which activities contribute to positive marketing ROI and which deliver minimal value is a necessity to remain competitive. Hiring managers should be looking for ways to help the company operate with agility which means your Marketing Leadership needs to have the skills to know when something is working and why. Some other factors to consider when hiring your next Senior Marketer...
This month's MarTech Review provides an overview of Allocadia's Marketing Performance Management (MPM) software. CMO's and CFO's will have a love-fest with this intuitive budget, expense and ROI management tool that provides transparency for the entire organization to understand how Marketing is supporting business objectives.
In Part 1 of this blog series we set the tone and introduced the 6-Step Process we've developed for Market Analysis. In this edition we provide examples and details of each step so businesses can objectively evaluate their product-market fit and set realistic revenue targets.
Eliminate Assumptions - Work with Facts
The whole premise of market analysis is to destroy your business plan. That’s right… bombs away, blow it up.
