Tips to help B2B marketers bring value to the sales team
Let's face it... creating appealing content isn't always easy. It's possibly one of the most difficult aspects of marketing, encompassing the most time and effort in day-to-day marketing tasks. While many business processes are becoming automated, content creation is still a very manual procedure. It's the number one pain point that most marketers have.
I've compiled a list of 6 awesome tools and resources to help you create, edit, write, inspire and design high-quality content. (Many of the tools offer free options or minimal pricing compared to an outside agency.)
You are just hired as product manager. Everything is new. People, processes, technology, market dynamics, and so on. What you do in the first 3 months on the job will have a huge impact on your personal brand in the new organization. Do these 10 things and you will be off to a good start!
An Oil Industry Example of Persona Mapping
Persona mapping is often overlooked by oil and gas service companies, yet it is a crucial part of the marketing arsenal. It helps marketers support the sales team with the right ammunition at precisely the right time during the sales cycle. In a complex sale, it's important to understand the various buying influence roles and their unique motivations so you can proactively overcome or address objections before they occur. Product marketing has a big role to play in identifying these personas, and in creating marketing content that resonates.
Which Part of Your Marketing is Helping Your Business the Most?
Tough question, isn’t it? At a Director-level or higher overseeing the marketing functions of your organization, it’s a critical question you must ask. You are the steward of the company’s marketing budget and the captain of the vessel responsible for getting your products and services into the market. Therefore, it is incumbent upon you to understand how effective your teams’ effort is at serving the company’s goals.
But where to begin?