Senior marketing specialist
JOB DESCRIPTION:
25|25 Marketing is seeking an enthusiastic Senior Marketing Specialist to help us in our overall marketing efforts. This position is a great opportunity for those individuals who thrive on delivering both the art and science of marketing. Ideal candidates have marketing experience and a background in the Oil and Gas industry. They are self-motivated, results focused, detail-oriented and capable of working through ambiguity to deliver marketing campaigns, research, and results.
WHAT THE ROLE ENTAILS:
In this role, the duties of the Senior Marketing Specialist are (including but not limited to):
Conduct market research to find answers about audience trends, behavior, and habits
Brainstorm and develop ideas for creative marketing campaigns
Assist in inbound and outbound marketing activities by demonstrating expertise in various areas including: content development and optimization, marketing automation, advertising, events, etc.
Plan and execute initiatives to reach target audience through appropriate channels (social media, email, etc.)
Assist in analyzing marketing data (ROI, campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite) and applications (Google Analytics, Google Adwords etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
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