Brand Development & Corporate Identity
Overview
SOAP Engineering is a Houston-based SCADA integrator serving the oil and gas, manufacturing and water & wastewater management industries. As a newly established company they were in need of a corporate brand and identity system.
Project Scope
- Logo
- Brand Guidelines
- Letterhead & Stationary
- Business Cards
- Collateral System
- Corporate Website
Phase 1 - Logo, Colors and Font Selection, Brand Elements, and Design
Project Duration: Three Weeks
During this phase of the project, we conducted a series of interviews with the principal stakeholders of the organization and evaluated their existing content, brand and positioning. We investigated the competitive landscape and conducted a workshop to understand the internal perceptions of their corporate culture, their mission and how they add value to their clients. At the end of Phase 1, we provided brand guidelines including style guides, logo treatment, image recommendations, application of the brand in look & feel, and two variations of stationary and business card designs.
Phase 2 - Collateral System
Project Duration: Three Weeks
Phase 2 of the project was focused on developing a collateral system with appropriate supporting templates. We provided two design options for a four-page corporate brochure and a case study template. In addition to the layouts, we developed the content for the corporate brochure and provided an example of how to utilize the case study template based on a project overview provided by the client. Lastly, we created an additional flyer template the client would update regularly with new credentials.
Phase 3 - Website
Project Duration: Five Weeks
During the website creation phase, we documented the business and functional requirements of the client and investigated several CMS platforms to meet their needs. Due to the size of the company and their plans for managing the long-term needs of the website, they needed a platform that would be incredibly user-friendly while also providing room for future growth. We recommended and configured the WIX environment for them, and then developed the five-page site including UX design and content recommendations.