CalibratING the B2B Value proposition
“B2B customers with high engagement scores achieve 50% higher sales/revenue and 34% higher profitability”
So how do you keep customers engaged? By providing meaningful content that is deemed valuable at just the right time during the buying cycle.
It all begins with your value propositions.
In this short animation, you'll learn the top two reasons why B2B product-focused marketing organizations need to evolve and embrace content marketing strategies in order to meet the growing demands of today's sophisticated buyers.
The 12-minute overview video explains:
- the critical factors effecting B2B marketing;
- how these changes can disrupt business continuity;
- how marketers can pivot to remain competitive; and
- how to calibrate your value propositions to drive conversions and marketing ROI.